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Last year I was contacted by PA-based designer Jeff Sheldon, who was the owner of the clothing company Ugmonk. At the time the brand was doing well for itself and had a great following, but Jeff wanted images of the clothing that would help his audience relate to his product and visually represent the genuine character and personality behind what he had created. It was then that he asked me to shoot te first official Ugmonk Lookbook (which you can view here: http://cargocollective.com/collinhughes#658853/Ugmonk-Clothing)
Fast forward a year. A lot has changed, brands have come and gone, but Jeff is still doing incredibly well and Ugmonk keeps growing (you can tell with Ugmonk popping up in places like these). Jeff again asked me to shoot Ugmonk with the energy and feel, but at the same time responsive to the changes that one year brings. This past weekend I got together a bunch of people in NYC and shot two days in the afternoon all over, including Coney Island, and we all had a great time dancing on the boardwalk, running through parks and streets, and just plain hanging out together. My friend Loren also came along to style (she also worked with me on Cavalier) all the fun people who stood in front of the camera for me.
Here's a bit of the BTS that was shot on my little digi point and shoot, as well as some I took in between scenes. The final images will be featured soon, but for now enjoy these.
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Ugmonk BTS
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mark boyce:
i love your style of photography and the colours. just wondered what camera and lenses you use?
(08.04.11)
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Clara
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Spent a few days on the East Coast with my good friend Mike of Ash Imagery (you might remember him from a few months back: here). Had a blast shooting together and hanging out. My friend Bre from Owl City also happened to be in town and she hooked us up by getting us in, we even got to Adam up on the stage doing his thing.After Boston, I spent I couple nights in New York moving the rest of my stuff into my new apartment, checking out the new office space, meetings, and hanging out with friends. After only spending about 36 hours there I flew to San Francisco, where I've been working on a new project with some really great people for the past few days. A lot of really exciting news to come from that later this summer.
Jess:
Wow! Amazing!
(07.02.11)
Bethanne:
dude, Adam looks like a TOTAL rock star! Haha. These are awesome Collin!
(08.02.11)
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Boston
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On the dock
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SANDRA LOPEZ COLANGELO:
EXCELLENT WORK!!
(06.14.11)
Phill O'Leary:
Amazing shots Collin. I really wish I knew you before we booked the photographer for our wedding in Ireland!!
(06.16.11)
Traci Wagner:
Incredible.
(06.18.11)
Jess:
HOT
(06.21.11)
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Dominique
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Looks like a great time.
(08.02.11)hahahaha. win.
(09.28.11)The last on is great ! haha
(10.07.11)